Top 5 Digital Marketing Trends that will boost your business in 2022
Digital marketing platforms have seen an immense boost in the past decade. Therefore the market is buzzing with competition, as a digital marketer or one aspiring to be, it is important for you to be updated with the latest trends so that you do not fall back. Digital marketing requires upskilling of your expertise every day to become a giant in this industry. Here I am going to discuss the top 5 trends that are sure to come up in 2022 that may have been forbidden in the past.
1) Artificial Intelligence
It is no surprise that Artificial Intelligence stands at the topmost of our list. AI has woven itself intricately with our day-to-day lives. As per a survey, 60% of users chat with AI chatbots for problem-solving across multiple websites. To keep our stays in a website prolonged, various sites implement AI. It is believed by 2025, that the digital marketing industry will grow as high as $190 billion. AI being a complex algorithm that is self-learning through a range of data through multiple fields and topics. Therefore, AI programmers should be efficient enough to provide effective changes and upskilled creativity for better outcomes.
2) Voice Search Optimization
It is found out that Voice Search Optimization is quite popular within teenagers in their day to day lives. Around 55% have adopted it already. Smart speakers like Google Assistant, Siri, Alexa have now become household names. 95% accuracy have been achieved in their Voice Search as claimed by Google. With higher precision and accuracy, it is predicted that around 50% shopping sites shall be operated via Voice Results. A $40 billion industry that will continue to grow and outgrow.
3) Personalization
Personalizing your content, emails, products, will keep you at a greater benefit in the digital marketing business. This upper hand will let you out perform your competitors in no time. It has been researched that through repeated generic advertising message blasts have exasperated 63% of consumers. They want companies to have their own creative advertising to allure and attract. 90% of the consumers have vouched for its appeal and 80% have agreed to the fact that they’d rather work with any company that shall provide them with a good customization experience. Amazon Prime, Netflix or many such podiums are seen to self advertise and recommend themselves.
4) YouTube shorts
With the banning of the Tiktok app, we have seen YouTube provide a great platform for content creators. Huge celebrities are seen to be advertising this new medium and have with time come up with their personal challenges to keep the audience engaged. This feature is similar to Instagram reels where creators make short videos of either 15 seconds or below and showcase their skills. The more engagement you can create through your “shorts” the more profit you’ll be at.
5) Instagram Reels
Instagram Reels created a great opportunity for all the content creators to stabilize their engagement once TikTok was lost. It served as an effective replacement for TikTok. This platform also is known for having created double engagement as Instagram is well established social media platform. The insight feature developed is an absolute cherry on top of the cake, it helps you keep track of your progress and performance. When you are in the digital marketing industry, these features are a boon to you. You can display so many creative content that are informative. We’ve seen an up rise in the small business or home business sector with the introduction of this feature. Product reviews, site analysis, educational content all reach out to a greater audience. And once you go viral there is no going back. It has the capability to boost your followers from hundreds to millions in a day. We’ve seen that happening with the “Gucci Belt” aunty from Bihar who became India’s heartthrob overnight.