With the world relying so much towards automation it’s no surprise that bots are working everywhere. In the world of marketing, it is necessary to be hands on with the marketing strategies bots comes to the rescue when you need to generate leads and customers while managing your marketing.
What are chatbots?
A chatbot is computer software or program that automates conversation with a user. They are programmed with responses based on what a user requests or selects. For example A chatbot can ask a user what kind of information he requires and generate a lead of answers accordingly. When it comes to advanced bots, advanced bots are powered by artificial intelligence. Most chatbots are programmed with specific responses and built out conversation trees. A conversation tree covers every possible client’s response and tells the chatbot what to say depending on that reaction.
Benefits of chatbots:
24 hours availability – Chatbots offer continued communication between your customers and your business by offering a 24*7 response system. It is a well-known fact that customers do not want to wait for the answers to the most basic questions and thus chatbot helps eliminating this problem with its 24 hours availability.
Instant answers – Since operators are only able to manage one customer at a time chatbot can answer to numerous questions at the same time. Chatbot makes it possible to answer multiple customers with instant responses.
Elimination of human errors and endless patience – Chatbots eliminate the chances of human errors. A customer support executive may forget and end up mixing things whereas there are negligible chances that a chatbot can make mistakes.
A customer support executive can get frustrated and often loose their patience depending upon a problem but the chatbot do not face such issues.
Personalized outreach – Chatbots are capable of collecting and processing a huge amount of customers data that can be used to personalize outreach. They collect information such as email address, location, the device the customer is using, products or services the customer is looking for etc which can be later used for offering personalized recommendations as well as predicting customers behaviour.
Positive impact on SEO ranking – Chatbots offer a positive impact on the SEO as well. Using a chatbot can improve the SEO ranking. It can enhance customer experience when used properly. It can increase the time spent on a landing page as well as decrease bounces. It also helps in gaining better rankings.
Chatbot marketing:
Chatbot marketing is a strategy that uses a chatbot to market the business. A chatbot marketing strategy makes sure that your customers queries are not left unanswered and in turn helps with lead generation and sales. There are numerous ways by which you can take advantage of chatbot marketing strategy in your digital marketing business. They can be very useful for automating your business, answering common client’s questions and even making sales. Some of the ways by which you can utilize chatbots for your business are as follows:
Chatbots for customer services – If your business receives a lot of customers service request through messages you can utilize chatbot that can help customers to narrow down their issues to a specific category before directing it to the right person to talk to or with the required answer.
Chatbots for marketing – There are numerous marketing tactics that a chatbot uses. You can use it as a lead development device. Once a person willingly sends a message to your chatbot, you can continue to send them helpful and informative messages to make a purchase or subscribe to your services.
Chatbots for shopping – Chatbots can also help in providing an in-app shopping experience. Chatbots can be customised to allow customers to browse through products and even make purchase directly within the chatbot.
Chatbots for FAQs – Encourage customers and prospects to ask chatbot frequently asked questions. Programming your bot with question options and their answers is a great way to present information to your viewers in a more interactive environment. Chatbots can be fun for customers to interact with. This makes your customers more likely to choose your business than your competitors.
Chatbots for sales – Chatbot helps guide people into your sales. Whether you are booking a consultation or collecting newsletter emails, it’s a good start to your customer’s journey. Many customers do not want to answer and make calls, so its useful to add an easy way to get started with online communication.
Thus, chatbot marketing is a popular and high conversion rate digital marketing strategy. It certainly requires a bit of setup, especially if you are building a conversation tree, but if you use this strategy correctly its worth the initial investment in time and money.
Hope the information helped you in understating how you can use chatbot marketing in your business. If you have any queries, feel free to contact us today.
