There are several algorithms that Google uses to prevent brand-new websites from ranking. This is because it gives Google more time to evaluate the website quality and fight spam. Website developers give their all in, spending long hours into making sure that the website ranks high to be found on the very first page of Google results. For small businesses or businesses with no prior online presence ranking or reaching the top of search pages does not happen in a day, it is a process that takes time. According to many sources, it takes time of about six months for a website to rank on Google through Search Engine Optimization techniques.
It has been researched on a length that acquiring a spot on the top ranks of a google search takes more than 90 days depending on various parameters such as the popularity of keywords and the competitiveness of the industry. Therefore, ranking in Google is a process that does not yield immediate results. Let us understand the process that Google follows to add newly created websites to its search pages.
There are software programs used by Google known as Googlebots (also known as spiders) as they search through billions of web pages cataloguing and collecting information that is already stored in the Google index. When an individual puts some keywords into the searches, Google is going to sift past all of the information that is already there in its index and then compiles a result page comprising relevant web pages. It uses an algorithm containing more than 250 factors including titles, URLs, keywords, highlighted content, and so on. One also has to keep in mind that the algorithm also comprises PageRank, a program that measures the importance of each web page according to the organic traffic from other sites on that particular page.
How to improve the ranking?
The following steps if followed carefully would definitely not only improve the ranking of your web page but also ensure it reaches the top spot:
Making relevant posts on your webpage:
The most important driver of search engine ranks can be attributed to the quality and well-researched content. Customized content keeping in mind the needs of the target audience will organically increase the website’s organic traffic and value. Well-researched keywords and titles if put in specific places like the opening and closing of the webpage, would make them visible to Google’s algorithm.
If a webpage is less than six months old it is considered a new site and hence more reliable than other webpages that are older and thoroughly verified. Careful updating of customized content regularly can help in the ranking of new websites although there is no shortcuts and the older a website is, the higher the rank would be.
Use keywords wisely:
As the popular saying goes, there shouldn’t be an excess of anything. Most people do the mistake of cramming too many highly competitive keywords into the content of one’s website. If it is a new website, it would be better to use keywords that are less competitive to build one’s trust and ranking before moving on to words and phrases that are highly popular in searches.
Content (amount and quality):
Google uses an algorithm that is designed to check and identify various parameters regarding the content. The search engine feels strongly about originality and the overall quality of content posted on the webpage. It becomes therefore necessary to keep on updating high-quality content on one’s webpage so that the algorithm continuously engages with it. One should always remember that all the top-ranking pages are built for the targeted customer using high-quality and user-friendly content and not by using tricks and shortcuts.
No cheating the system:
Google has made a powerful system wherein it dedicatedly searches for tricks that websites use to increase their ranking. Many websites openly try to cheat the system by the practice of filling a website with numbers or keywords to try and manipulate rankings in Google Search pages. They can be caught on the ground that often these keywords appear unnaturally and out of context. If found out by google, the site automatically gets penalized and it takes a lot of time to recover.
It is quite important to note that while describing one’s video or any visual content it becomes impertinent to use alt tags and other text descriptions. It enables search engines to search one’s webpage, which is critical–particularly for people using text-only browsers or screen readers. Last but not the least, if one is serious about increasing one’s ranking in Google search pages, he/she should particularly not keep on shifting from one strategy to another. A great strategy with a good tactic for a certain amount of time yields the desired results.