Your company’s Instagram Story is a great opportunity to interact with fans, promote new goods, and raise brand recognition. After all, Instagram Stories is seen by over 500 million people every day. If you’re not utilising the feature as part of your social media plan, you might be losing a lot of money.
What should you post on your Instagram Story, though? Fortunately, we’re here to provide a solution.
The 6 innovative Instagram Story ideas are shown below. This will allow you to develop an unending supply of content and get the most out of the platform.
Let’s get started.
1. Provide a puzzle to your audience as a mental respite.
Self-care habits are sometimes pushed to the back burner as we scurry from one activity to the next. Create a snapshot that makes your audience pause and consider.
Don’t want to put in the effort to make a puzzle? Instead, use slow breathing exercises or a 5-second video with calming music to remind your audience to take little rests. Whatever you pick, the goal is to get your audience to stop scrolling or tapping.
2. Take on a recurring challenge
On a daily, weekly, or monthly basis, this might happen. You decide how often you wish to take on the challenge. To do so, either hunt up pre-existing challenges or build one that fits your brand.
For companies, a challenge style that invites your audience to join and share their own interpretation of the picture challenge is also an option. To increase participation with your challenge, you can also utilise distinctive Instagram hashtags.
Engagement, sharing, and saves are all crucial indicators for expanding your Instagram reach. With this guide, you can learn more about how to establish an all-encompassing Instagram marketing plan.
Pro tip: The goal of this sort of content is to create excitement and suspense among your readers. There are several picture challenges to choose from, or you may make your own and declare it in your post.
3. Create a caption first, then locate the image.
Challenge yourself to write captions first, then source or design the photo to complement it for companies with a distinct voice. Instead of creating a caption particularly for the photo supplied, you may find it easier to plan out your material when you know exactly what message or atmosphere you want to generate.
Pro tip: It takes time to develop your brand voice. Get ideas for your Instagram captions by looking at how other firms have written them.
4. Include a picture essay and a link in your bio.
We go to the publishing sector for our next article inspiration, like we do with outstanding captioned copywriting. It extends to your social media presence when your business is founded on exceptional content, whether it’s photographs, writing, or videos.
Pro tip: Repurposing existing material is easy with this sort of post. Use this concept to reprint your existing material if you make corporate blog entries or content elsewhere. An annual transparency report’s visual being repurposed in a gallery post is a perfect example of this.
5. Incorporate product teasers
Do you use Instagram to promote new products or services? Use Stories and posts to generate curiosity instead than explicitly introducing a new product. Teaser photographs, films, and question stickers will help to build anticipation.
Pro tip: To create hype, you don’t need to produce cryptic postings. Collaborate with influencers to talk about new features to schedule product launches. You may build engagement with your followers by using the poll or question sticker in Stories. Make it a guessing game with a prize for the first person to get it right.
6. Run a Stories flash sale
The ability to post in Stories is limited. They do, after all, vanish after 24 hours. Use Stories for flash sales to take advantage of this. Flash sales in the retail business can range from the expected (see our previous thought about teasers) to the unexpected. In any case, they’re succinct and encourage customers to buy so they don’t miss out.
Pro tip: This sort of article might be used to promote limited-edition items, freebies, or a one-time discount on something you wouldn’t normally discount. It catches the buyer off guard and makes them want to revisit your Stories in case you have another flash discount. Make flash sales a marketing strategy, and your Stories analytics will show a surge in interaction.
Conclusion
Coming up with new Instagram post ideas might be difficult due of the ever-changing Instagram algorithm. We hope these 9 post ideas inspired you to attempt something new for your business. Instagram now has a number of content kinds, including Stories, posts, and IGTV. Don’t get stuck in a rut because that’s what you’ve always done.
