CASE STUDY: Porter
Porter started off as a platform to address inefficiencies in the last mile logistics sector and transform the way goods are transported around cities, enabling lakhs of businesses to move anything on-demand. We’ve grown manifold since then, positively impacting the productivity of businesses, creating tremendous value for our partner-drivers and delivering happiness to a growing list of 19 cities.
Challenges Faced by Them:
Want to get rank on location specific keywords
Tools were showing around 8000 SEO errors
Location specific target was missing
Google ranking location wise was missing
Our Digital Marketing Solutions for Their Challenges:
Technical SEO
- Personalised onpage reports for each location
- GMB Updation
- Page analysis and modification
- Service page change by developer
Off Page Activities
- Create backlinks
- Profile Creation
- Blog Distribution
- Quora and other industry specific platforms reach
PPC (Pay Per Click)
- Worked on GMC
- Analyzed website
- Created successful Ad Copy
Conclusion:
- 190% ROI
- Organic reach is increased to 250% (3 to 3 month comparison)
- More than 10+ keywords are on ranking on first page on Google
- Strong Google presence in their service
