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Schema markup is the language used in search engines.It is known as structured data and uses a semantic vocabulary. Schema markup is a code used to more clearly provide information to search engines in order to understand the content.This will in turn provide users with better and more accurate information in the snippets that are displayed beneath the page title.

Schema markup is one of the latest evolutions in SEO.This form of optimization is new and most powerful but least utilized form of SEO available today.

How does Schema boosts the SEO?

Schema microdata can be included in your HTML code, which can help search engine crawlers interpret the content of your pages more effectively. This will in turn increase the visibility of the company.However, it’s important to note that including Schema (or any other structured markup format) in your code is not a quick process to achieve and it is a dirty SEO “hack”. Instead we should think of schema as a best practice to make it easier for search engines to find and display your content.

One of the salient features about Schema is that it tells the search engines what the data means and not just what it says.The content present on the website usually gets indexed and returned in search results, where in the presence of Schema,some of the contents gets indexed and returned in a different way.

Most webmasters are familiar with the HTML tags on their pages. Usually, HTML tag tells the browser how to display the information included in the tag. For example, <h1>Avatar</h1> tells the browser to display the text string “Avatar” in the heading 1 format. However, the HTML tag doesn’t give any information about what that text string means. “Avatar” could refer to the hugely successful 3D movie, or it could refer to a type of profile picture, this can make it more difficult for search engines to intelligently display relevant content to a user.

One of the plus point using schema is that,we don’t need to learn new coding skill.The only difference of using web pages with markup is using HTML.When a website has schema markup in place, the users can see in the SERPs ,what a website is all about, where they are, what they do, how much stuff costs and even plenty of other stuff. Some people have taken to calling schema markup “your virtual business card.”

This is usually a user-focused improvement media.Search engines exist for users to gain the information they need and also to clear their doubts about any working of the programme, the Schema markup does exactly what we wish for and helps to clear all confusions.

Schema markup helps the website to rank better for all kinds of content types. There is data markup for the following content :-

  • Articles
  • Local businesses
  • Restaurants
  • TV episodes and ratings
  • Book reviews
  • Movies
  • Software applications
  • Events
  • Products

Websites that uses schema markup will rank better in the SERPs than companies without markup.

Read More:- Improve Customer Loyalty with Digital Marketing?

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