Social Media Marketing Trends that will dominate 2022
Social Media in today’s generation has become endemic to our daily routine. Our screen time succeedingly increases by the day.
As I was going through an article, its headline stated, “10 Reasons Why you should keep off your mobile phone first thing in the morning,” I took the news with a good dose of laughter sipping my tea while reading it on my phone, first thing in the morning. Social Media is quite an addiction, and marketers have recognized the potential of these grounds to target audiences. Strategizing the social media appeal for greater engagement is a task, as until and unless you think out of the box, you are just another regular sheep in the herd.
But we got you, here are 12 Social media marketing trends that we are sure to grow in 2022, so if you are a budding entrepreneur or an established marketer, here are our list of trends that you do not want to miss out on:
- TikTok and Instagram Reels will see a Hype.
- Ads on local sites will be more prevalent.
- Online retailing will continue to grow in popularity.
- Reaching out to young viewers becomes a top priority.
- Streaming Video Will Continue to Prevail in the Future.
- Social Media Voice Notes as well as Podcasts will Gain Popularity.
- A huge leap in influencer marketing.
- User Generated content: a master key.
- The popularity poll of Instagram, Snapchat, Twitter and Facebook.
- Aesthetics Marketing.
- Social Responsibility: an important tool.
- Increase in Social Media Communities.
- TikTok and Instagram Reels will see a Hype:
Instagram stands strong on its grounds of being an absolute favorite. Having introduced new Reel features, it has ranked its growth and has become an ideal public platform. TikTok gained popularity in the past 3 years, though it continues to become a medium of growth in other countries, Instagram Reels bolster in India after the TikTok ban. But these two platforms ideally provide a huge marketing arena for various brands, from small business owners to young creators to large business groups, ads and business aims have seen successive growth rates. While the Gen Z and Millennials continue to create content and show off their skills, brands have made their moves to advertise their products and become huge. These platforms have created amazing engagement.
- Ads on local sites will be more prevalent.
TikTok isn’t the only “micro” (if that’s even a word) service gaining traction with businesses as well as users. Pinterest, as well as Snapchat, are becoming incredibly common.
Advertising on Pinterest Enterprise may create double the yield on ad expenditure for retail businesses when compared to other existing social media outlets, as per research released by Pinterest Business. Despite the fact that Snapchat isn’t as big for advertising as Instagram and Facebook, Snap advertisement data demonstrate that the prospective ad viewership has grown significantly.
Also, given Apple’s declaration earlier this year that it will restrict Facebook’s capability to reach a substantial portion of its consumers in 2021, it’s critical that businesses begin to investigate alternatives.
- Online retailing will continue to grow in popularity.
Companies have long sold their items using social media sites such as Instagram, Pinterest, even Facebook. However, by 2022, the option to purchase things immediately through social networking sites will become the standard. Times when it was only utilized by cutting-edge companies. According to eMarketer, the online purchase business is projected to be valued $80 billion by 2025.
Social media platforms are continually developing to become commerce outlets, through user-generated posts through Instagram Shopfronts. In the year 2022, marketing professionals will seek to use it and integrate social eCommerce into their sales tactics.
As a result, especially if it’s just for your top popular things, think about this while creating your user engagement. And besides, the objective should be to provide a seamless purchase experience and forcing your intended audience to go to a site while on social networking sites may soon get too many keystrokes.
- Reaching out to young viewers becomes a top priority.
As according HubSpot’s analysis, most marketers’ leading social media objectives in 2022 are to attract new consumers, improve customer engagement, and improve customer care. Traditionally, these objectives were primarily concerned with increasing revenues as well as product promotion.
Further, it’s expected that businesses will use social networks in a different way in the future. Rather than being utilized solely for marketing, this will be utilized to develop stronger consumer relationships.
- Streaming Video Will Continue to Prevail in the Future
Video is still one of the highly captivating types of media. According to a Cisco study, video content will account for the majority of all web content by 2022. This demonstrates how critical it can be to begin employing video content in order to stay viable in the media world.
Even if you’re not using clips in your content marketing strategy, now is the time to begin. Streaming Services will successfully run social networks, and anyone who fails to recognize this will have a difficult time surviving. However, it’s crucial to remember that lengthy material is no longer the route to go in the present. One have only to look at the majority of apps like Stories, Reels, as well as TikTok to see that customers enjoy entertaining short clips.
- Social Media Voice Notes as well as Podcasts will Gain Popularity
Since its inception in 2020, Clubhouse has grown in popularity. Facebook jumped on board in June 2021, announcing the launch of its Live Audio Room as well as podcast in America
And it’s catching the attention of marketers. In Hootsuite’s 2022 Social Media Trends poll, and over 74% of businesses said they expect to invest in sound material in the coming year. The most favored technique, according to the same study, was presenting an audio live broadcast as a thought leader.
However, smaller firms have yet to notice the movement, especially as it is not the most cost-effective type of digital marketing. Even though it’s merely an audio sample, developing audio material requires a significant amount of effort and experience.
- A huge leap in influencer marketing
Social media influencers have become an increasingly growing trend, almost every other profile you visit on Instagram that has a few hundred followers have labelled themselves as social media influencers. Well, let me divert to the actual market influencers, whom the brands label and pay exorbitantly to promote their services and products. This trend has taken a huge leap in the past 2-3 years, and is here to stay. With social media becoming a virtual hub for everything today, this marketing strategy has proven to be cheaper and way more effective. Apart from generating leads, this influencing market grows stronger, more durable and extends its network by the day. The engagement becomes comparatively high, and while some brands pay via money some send free packages, and the brand is promoted at a cheaper price. Celebrities collaborate with these influencers. This social media trend is anticipated to grow rapidly .
- User Generated content: a master key
Brands these days encourage their users to generate content leveraging it to trend, snowballing their brand across social media platforms. The market is buzzing with excessive UGC today, Daniel Wellington, Sugar Cosmetics and such brands bring up challenges that provide customers to create content accordingly. Once they have completed the task, they shall tag the brand and win a chance to feature in one of their campaigns, or get a chance to win amazing prices. Brands like Amazon encourages customers to review their products ranging from household items to dresses for various occasions, helping others to locate their needs easily. Air Bnb depends largely in UGC. This content comes free of cost saving the brand from paramount spending, it is authentic hence more and more people are influenced by it, and this way this social media experimentation has become a huge trend for marketing.
- The popularity poll of Instagram, Snapchat, Twitter and Facebook
The four giants of social media have emerged and dominated the market for a good time now. B2B business POV have seen a huge growth via Instagram and Twitter and an estimated increase of 70% maybe mapped at Instagram while around 63% increase in investment on Twitter and around 49% investment increase on Facebook and a large chunk on Snapchat as well.
- Aesthetics Marketing
With the dominance of aesthetic marketing, Pinterest has become the prime aesthetic hub. Instagram influencers and brands have recognized the fine use of aesthetics and a chunk of content is titled as “Pinterest aesthetics” for you aesthetic voyeurs. Aesthetic Marketing has seen a rapid increase in the past 2-3 years and is growing and trending increasingly. 2022, is sure to see more of it.
- Social Responsibility: an important tool
Corporate social responsibility became a major topic during the last year. With increasing customer awareness and higher standards of expectations, brands should ardently commit to their inclusivity in order to dominate the market. To recognize their targeted audience’s social issue and concern and be able to address it effectively is an important strategy. Therefore brands should pay extra attention to their social responsibility.
- Increase in Social Media Communities
A networking platform created by brands in order to market their products and ensure large engagement is known as social media communities. Now, though this is not a new thing, yet within these few years has seen profound growth. With more audience finding common grounds within these groups, increasing the communities and actively contributing to the shared interests, we see brand engagement more meaningful than ever. Facebook communities and Instagram communities are primary examples and are growing inexplicably well throughout. These groups are not only about common grounds and shared interests, but gives a chance to communicate globally, present their problems, share experiences and gain fruitful solutions to the issues raised. Content engagement, product launches based on public demand and interest, valuable feedback have helped these communities grow largely over time and are sure to trend nonchalantly in the 2022.