As the saying goes “The picture says more than a thousand words”. For video, multiply it by another thousand then. This is the foundation of video marketing and a powerful form of marketing that effectively attracts viewers as part of a marketing campaign. Video Marketing means using video to educate and promote people about our products and services. Engage with digital and social channels, inform your audience, and reach them with new media.
The use of video as part of marketing is gaining attention in businesses of all sizes, including entrepreneurs and small businesses. The key to their popularity lies in their relatively easy ability to connect with both prospects and customers across multiple platforms.
Benefits of video marketing:
With faster network access, businesses are increasingly using video to interact with their customers. Many companies, and perhaps competitors, also use video to measure viewer value. Here are some benefits of using videos in your social media posts:
- It keeps displaying for longer period of time on social feeds.
- It gets more attention and engagement.
- It deepens your understanding of products.
- Its more prominent.
- It delivers more personal engagement with viewers.
- It makes a powerful sales tool.
- It makes you top ranked in searches.
- It is popular among different platforms.
Powerful reasons why you need to use Video marketing?
1 Video encourages sharing on social networks: The social media channels promote video content with new features. Facebook has released 360-degree Video, Live Video, and Life Stage. Instagram has a 60-second video and Instagram story, Twitter has a periscope and YouTube is the second most popular social network in the world. However, in the context of social media, video marketers need to remember that people share emotions, not facts. So, make fun and entertaining videos to encourage sharing on social networks. Emotions aren’t exactly ROI, but social sharing can drive and get traffic to your site.
2 The video also appeals to the laziest buyers: Video content is a great tool for learning, but it’s also a very easy-to-use tool. Life today is so busy that you don’t have time to read long product descriptions or dig deeper into services. Today’s customers want to see how their products work. Video preferences are one of the key drivers for using video in content marketing. Video marketing can reach a wide range of audiences and works at different levels. It appeals not only to your eyes but also to the ears of potential customers. Your competitive advantage gains are twice as much power!
3 Video marketing can explain everything: Are you introducing a new product or service? Make a video showing how it works. Are you trying to explain a difficult concept? Create an animated video. Animation can realize concepts not possible with text or live video. Also, the boring Talking Heads are no longer enough to break the clutter. Animated videos are the perfect combination of entertainment, nostalgia, and simplicity. And they work.
4 Video appeals to mobile users: Video and mobile phones are inextricably linked. 90% of consumers watch videos on their mobile phones. People like watching videos on the go, and as the number of smartphone users grows, so does the number of video viewers. According to Google, smartphone users are twice as likely as TV viewers and 1.4 times as likely as desktop users. Viewers are said to have a personal connection to the brand that is displaying video content and ads on their devices. The growth of mobile video means that brands need to be sensitive to the personal experiences people are experiencing on their smartphones.
5 Google loves video: You can use video to increase the amount of time your visitors spend on your website. Therefore, a longer presence builds trust and informs search engines that your website has good content. As Google now owns YouTube, the impact of video on search engine rankings has increased significantly. Make sure you optimize your video on YouTube for SEO. Write an interesting title and description, add links to your website, product or service. Take your potential customers to the next step. Then explore the world of interactive video and inspire more action.
6 Video shows a great ROI: Video offers a good return on investment. Video production isn’t the easiest and cheapest task yet, but it pays off. Also, online video editing tools continue to be better and more affordable and even your smartphone can make pretty decent videos. Another good news is that the video doesn’t have to be perfect. It depends on the content.
7 Video increases conversions and sales: The most important thing – There is serious money to make from the video. You can increase your conversions by 80% by adding product videos to your landing page. Video can also lead directly to sales. When you think about it, the effect of the video is not so amazing. After all, eyesight is our most dominant sense. Most of the information sent to our brain is visual. So, if images alone can significantly increase your engagement, imagine what video can do for your business.
Thus, video advertising is becoming more and more widespread. Emotional creative video ads are spread across the Internet and can be viewed millions of times in just a few days. And that’s the point of video marketing. Only creatives survive!
For any queries feel free to contact us and we will get back to you.
