One of the most crucial aspects of SEO is keyword research. The easy technique of better knowing the vocabulary your potential buyers use to identify the things you’re offering, then complementing your website and ad lingo, is known as keyword research.
In this blog, we’ll go through the fundamentals of ecommerce keyword research. The end aim is to create a keyword list that you can refer to and utilise while you design and optimise your website, make product descriptions, and write blog entries.
What is the significance of keyword research?
When someone conducts a search, the search engine has to choose among hundreds of thousands of available sites which few to display. The google and other search engines are in charge of determining the best and most effective matches for each search. This is why it’s critical to properly select your keywords so that search engines can match and showcase your site in search results for the most relevant keyword searches.
Understanding the importance of keywords
There are a few fundamental words you’ll come across while performing keyword research for your online store that you should know and comprehend before you begin.
These are some of the terms:
- Keywords – A keyword (or keywords) is a specific term or phrase that describes the content of a web page or site in the context of search engine optimization. Keywords serve as quick summaries of a page’s or website’s content. Keywords are component of the metadata on a web page that aids search engines in matching the page to the right search query.
- Longtail Keywords – Keywords with three or more words are known as longtail keywords. Longtail keywords are essential (thus the name) since they account for more than 70% of all internet searches, according to Moz, and they also convert better because they capture individuals later in the purchase cycle.
- Search Volume (Average Monthly Searches) – Search volume is often represented as an average monthly search volume. This is the maximum number of searches for each search term every month (keyword). You should try to choose terms with the biggest search traffic. For you as well as your shop, ranking well for search phrases with significant search volumes implies more potential visitors and conversions.
- Competition – The number of searches isn’t the only factor to consider. Competition is just as vital, if not more so. Trying to rank for keywords for which you have no chance is futile. The challenge of ranking for each term is referred to as competition. In a perfect circumstance, your chosen keywords will have a high search volume and minimal competition; nevertheless, these gold nuggets are tough to come by and would take some perseverance, patience, and perhaps a little luck.
Brainstorming your initial list
It’s time to undertake your own keyword research now that you know why keyword research is vital and some of the terms. To begin, make a list of search phrases you anticipate your consumers would use to locate your store and the things you offer. You may use tests like a contextual inquiry to assist you learn how your consumers think. Simply take a pen and paper and start jotting down a list of search phrases you’d use. Your brainstorming list of keywords should be at least two words long, but you should also consider longtail keywords that are 4 to 5 words long or even more.
Don’t give up too easy; the more phrases you brainstorm ahead of time, the more you’ll have to work with it to find fresh search terms. Make a list of as many keywords as you can.
Expanding Your List with These Tools
Once you’ve done some preliminary thinking, there are a few tools you may use to assist you extend your list. Google’s own recommendation function is one of the most basic tools.
Übersuggest is a fantastic tool for assisting you with brainstorming. By taking your term and incorporating every letter of the alphabet from A to Z, Übersuggest scans Google for Google recommendation keywords, capturing the most commonly searched variants.
Keyword Research Using the Google Keyword Planner Tool
You may utilise your initial list of brainstormed keywords to locate more keywords utilising web tools now that you have your initial batch of brainstormed keywords. There are a variety of paid and free tools available for keyword research, but Google’s Keyword Planner Tool is one of the most prominent. The Google Keyword Planner Tool makes it easy to find for keywords to see how many searches are made every month for that phrase, how much competition there is for that term, and what search terms are linked to it.
The related search phrases are significant because they will expose you to additional keywords that are similar but have a higher number of searches, less competition, or a mix of the two.
Increasing the precision of your keyword list
It’s time to double-check your work now that you’ve compiled a list of important keywords. You may have gotten carried away and included certain keywords with low competition or high search traffic, but which do not truly represent your shop or product. You’ll examine each of your keywords in this step and:
- Is the keyword relevant, ask yourself? Will they discover exactly what they’re searching for if they search for that phrase and get on a suitable page on your site?
- Search Google and Bing for the keywords – You’ve previously looked at the degree of competition in Google Keyword Planner, but keep in mind that those figures indicate paid search rivalry, which doesn’t necessarily correlate to organic search. Knowing which websites currently rank for your keyword provides you a good idea of the competition and how difficult it will be to rank for that phrase. It will be more difficult to rank highly for your term if the top results are for huge, well-known businesses.
Conclusion
The good news is that when you’ve finished your keyword research and carefully implemented your selected keywords across your site, Google will have a clearer idea of what your online business is all about, allowing it to better match you to the right queries.
Keep in mind, though, that SEO and keyword research are continual activities. It requires time and dedication to study and apply your keywords, and it takes even longer for Google to notice the changes. Most importantly, SEO evolves over time, search engine algorithms change, and the phrases your clients use change, so make sure your keyword research is up-to-date and correct.
