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What is keyword research?

Keyword research is the process of analysing and finding search terms that people enter into search engines with the goal of using that data for a selected purpose, often for the usage in SEO or preferred marketing. Keyword research can discover queries to target, the recognition of those queries, their rating difficulty, and much more.

Why keyword research is important?

Keyword research provides valuable insights into what your target audience is actually searching for on Google. Understanding these actual search terms can inform SEO companies in Gurgaon not only about their content strategy but also about their broader marketing strategy. Top SEO services use keywords to find solutions when gathering information online. Therefore, if your content can reach your search audience, you can attract more traffic. Therefore, you need to target these searches. In addition, in the inbound methodology, we don`t create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us.

Benefits of keyword research:

  1. Helps you to choose topics: Keyword research shows what topics people are interested in and how popular they really are to your audience, assuming you’re using the right SEO tools. The operational terminology here is a topic. By researching keywords that have a high search volume per month, you can identify your content and categorize it into the topics for which you want to create content. You can then use these themes to determine which keywords to search and target.
  2. Customer Acquisition: If your enterprise has content material that different enterprise experts are searching for, you could meet there want and offer them with a call to action so as to lead them into the consumer awareness from the attention degree to the factor of purchase. By researching keywords for their popularity, search volume, and general intent, you could address the questions that maximum audience for your target market needs solutions to.
  3. Traffic increase: By identifying the keywords that are most relevant to the content you publish, the higher they rank in search results, the more traffic you get to your website.
  4. Marketing trend: By conducting effective keyword research, you can gain insight into current marketing trends and focus your content on relevant topics and keywords your audience is searching for.

Process of researching keywords:

Make a list of important and relevant topics based on what you know about your business: To start this process, think about the topics you want to rank in terms of general segments. You create around 5 10 topic segments that you think are important to your business, and then use those topic segments to target specific keywords later in the process. If you blog regularly, this is probably the topic you blog the most about. Or it might be the most frequent topic in sales conversations. Put yourself in the customer’s shoes.

Fill in those topic buckets with keywords: Now that you have a few topic buckets you want to focus on, it`s time to identify some keywords that fall into those buckets. These are keyword phrases you think are important to rank for in the search engine results pages because your target customer is probably conducting searches for those specific terms.

Understand How Intent Affects Keyword Research and analyse accordingly:  User intent is now one of the most important factors in your ability to rank well on search engines like Google. Today, it is more important that your web page addresses the problem a searcher intended to solve than simply carries the keyword the searcher used.  It is easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra careful about how you interpret the keywords you target. To verify what a user’s intent is in a keyword, it’s a good idea to simply enter this keyword into a search engine yourself and see what types of results come up. Make sure your Google content type is closely related to what you want to create for your keywords.

So, make sure to re evaluate these keywords every few months. Once a quarter is good guideline, but some SEO companies in Gurgaon prefer to do it more often than this. As you gain more SERP privileges, you will find that you can add more and more keywords to your list to maintain your current presence and expand into new realms on top of it.

We hope this guide has helped you. If you have any queries or something to add please feel free to write us in the comment section below.

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